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  • Consumer Behaviour: Understanding Consumer Psychology and Marketing

    Consumer Behaviour by Botha; du Toit; Erasmus; Dos Santos; Mpinganjira;

    Understanding Consumer Psychology and Marketing

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 19.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        9 550 Ft (9 095 Ft + 5% VAT)
      • Discount 10% (cc. 955 Ft off)
      • Discounted price 8 595 Ft (8 186 Ft + 5% VAT)

    9 550 Ft

    Availability

    Out of print

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher OUP Southern Africa
    • Date of Publication 16 June 2016

    • ISBN 9780195999327
    • Binding Paperback
    • No. of pages480 pages
    • Size 240x169x18 mm
    • Weight 590 g
    • Language English
    • 0

    Categories

    Short description:

    Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.

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