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    Consumer Behaviour, BSB07

    Consumer Behaviour, BSB07 by Webb, Karen;

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      • Publisher's listprice GBP 37.99
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    17 152 Ft

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    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 2
    • Publisher McGraw-Hill
    • Date of Publication 16 November 2009

    • ISBN 9780070278370
    • Binding Paperback
    • No. of pages pages
    • Size 98x79x3 mm
    • Weight 1 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Consumer Behaviour 2e

    About the author

    Preface

    Acknowledgements

    Chapter 1.Introduction

    Chapter 2.Consumer Decision Making

    Chapter 3.Organisational Decision Making

    Chapter 4.Perception and Information Processing

    Chapter 5.Learning & Memory

    Chapter 6.Personality

    Chapter 7.Motivation and Emotion

    Chapter 8.Attitudes

    Chapter 9.Lifestyles, Values and Culture

    Chapter 10.Groups, Families and Households

    Chapter 11.Situational Influences and the changing environment


    Glossary

    Copyright Acknowledgements

    Index

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