Competitive Intelligence for Information Professionals
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Product details:
- Publisher Chandos Publishing
- Date of Publication 10 February 2015
- ISBN 9780081002063
- Binding Paperback
- No. of pages152 pages
- Size 228x152 mm
- Weight 230 g
- Language English 0
Categories
Long description:
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included.
MoreTable of Contents:
1. The value of competitive intelligence
2. The right leadership adds value to
