Communication for Business
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35 826 Ft
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Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 3 October 2013
- ISBN 9780195575897
- Binding Paperback
- No. of pages576 pages
- Size 249x204x19 mm
- Weight 982 g
- Language English
- Illustrations 21 illustrations 0
Categories
Long description:
Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way
they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.
Table of Contents:
1. Foundations of Communication
2. Fundamentals of Written Communication
3. Interpersonal Communication
4. Nonverbal Communication
5. Communication across Cultures and In Groups
6. The Ethics of Business Communication
7. Persuasion, Argumentation and Reasoning: Critical Thinking
8. Organisational Communication: Internal Communication
9. Organisational Communication: External Communication-corporate communication and media liaison
10. Electronic Communication
11. Fundamentals of Presentations: Professional Business Presentations, Communicating with Audiences
12. Conclusion
