Commercial Culture
The Mass Media System and the Public Interest
- Publisher's listprice GBP 60.00
-
28 665 Ft (27 300 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 867 Ft off)
- Discounted price 25 799 Ft (24 570 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
28 665 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP USA
- Date of Publication 30 May 1996
- ISBN 9780195090987
- Binding Hardback
- No. of pages400 pages
- Size 243x165x30 mm
- Weight 688 g
- Language English 0
Categories
Short description:
This book is a powerful and thoughtful critique of American commercial media from a writer with wide experience in both the media business and in academia. Bogart explores how commercial demands actually affect the substance and form of American media and argues that the future direction of the media should not be left to market forces alone.
MoreLong description:
A powerful critique of American mass communications by a scholar who is also an experienced practitioner, Commercial Culture scrutinizes the mass media system and shows how it might be improved. Bogart highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The appetite for media, Bogart argues, differs from other demands the market is left to satisfy because it shapes the public's character and values. In this work he calls for a coherent national media policy, respectful of the American tradition of free expression, and subject to vigorous public debate.
Anyone concerned about the impact for good or ill of the media on our society should have access to this book for reference. It is a mine of facts, quotes, assessments and views - an ample, but satisfying meal, rather like four courses, each of pate de foie gras! ... I give Leo Bogart good marks for lucidity.
