Clear and to the Point
8 psychological principles for compelling PowerPoint presentations
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Product details:
- Publisher OUP USA
- Date of Publication 20 September 2007
- ISBN 9780195320695
- Binding Paperback
- No. of pages240 pages
- Size 180x253x14 mm
- Weight 531 g
- Language English
- Illustrations 15 colour illustrations and 112 black & white illustrations 0
Categories
Short description:
In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate.
MoreLong description:
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air.
Table of Contents:
Articulate presentations
The big picture
Readable text
Color, texture, animation, and sound
Communicating quantitative information: using graphs
Communicating qualitative information: charts, diagrams, maps, and clipart
The good, the bad, and the incomprehensible
Appendix: The principles and their specific needs
