Cases in Electronic Commerce
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Product details:
- Edition number and title Business-to-Business E-Commerce and E-Commerce Strategy
Ford Motor Company: Supply Chain Strategy
Metropolitan Life Insurance: E-Commerce
E-Lance.com: Preventing Disintermediation
Reuters? Internet Strategy
- Edition number 2
- Publisher McGraw-Hill
- Date of Publication 1 August 2001
- ISBN 9780072457315
- Binding Paperback
- No. of pages pages
- Size 231x188x18 mm
- Language
- Illustrations E-Commerce Infrastructure
HighWired.com: Hardware Decisions
WaveRider Communications Inc.: The Wireless Last Mile
Canadian Imperial Bank of Commerce Wireless Strategy
Cisco Systems Inc.: Managing Corporate G
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Long description:
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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