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Case Studies on Social Marketing: A Global Perspective

Case Studies on Social Marketing

A Global Perspective
 
Edition number: 1st ed. 2019
Publisher: Springer
Date of Publication:
Number of Volumes: 1 pieces, Book
 
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EUR 74.89
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
ISBN13:9783030048426
ISBN10:303004842X
Binding:Hardback
No. of pages:252 pages
Size:235x155 mm
Weight:571 g
Language:English
Illustrations: 35 Illustrations, black & white
93
Category:
Short description:

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.



Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

 

Long description:
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.



Table of Contents:
Social Marketing Cases: Environment.- Social Marketing Cases: Public Health.- Social Marketing Cases: Society, Culture and Education.- Social Marketing Cases: Safety and Security.