Business Research Methods with CD
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53 118 Ft
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Product details:
- Edition number 9
- Publisher McGraw-Hill
- Date of Publication 1 September 2005
- ISBN 9780073214870
- Binding Hardback
- No. of pages pages
- Size 279x203x33 mm
- Weight 1808 g
- Language English 0
Categories
Long description:
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
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