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  • Business Research Methods

    Business Research Methods by Cooper, Donald R; Schindler, Pamela S.;

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    Product details:

    • Edition number 9
    • Publisher McGraw-Hill Higher Education
    • Date of Publication 1 September 2005

    • ISBN 9780072979237
    • Binding Hardback
    • No. of pages864 pages
    • Language English
    • 0

    Categories

    Table of Contents:

    part I Introduction to Business Research

    1 Research in Business

    2 Thinking Like a Researcher

    3 The Research Process

    4 Business Research Requests and Proposals

    Appendix 4a: Covering Kids RFP

    5 Ethics in Business Research

    part II The Design of Research

    6 Research Design: An Overview

    7 Secondary Data Searches

    8 Qualitative Research

    9 Observation Studies

    10 Surveys

    11 Experiments and Test Markets

    Appendix 11a: Complex Experimental Designs

    part III The Sources and Collection of Data

    12 Measurement

    13 Measurement Scales

    14 Questionnaires and Instruments

    Appendix 14a: Crafting Effective Measurement Questions

    Appendix 14b: Pretesting Options and Discoveries

    15 Sampling Concepts

    Appendix 15a: Determining Sample Size

    part IV Analysis and Presentation of Data

    16 Data Preparation and Analysis

    Appendix 16a: Describing Data Statistically

    17 Exploring, Displaying, and Examining Data

    18 Hypothesis Testing

    19 Measures of Association

    20 Multivariate Analysis: An Overview

    21 Presenting Insights and Findings: Written and Oral Reports

    case abstracts

    appendices

    A Focus Group Discussion Guide

    B Nonparametric Significance Tests

    C Selected Statistical Tables

    References and Readings

    Glossary

    Photo Credits

    Index

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