Business Environment in a Global Context
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Product details:
- Edition number 1
- Publisher OUP Oxford
- Date of Publication 17 December 2009
- ISBN 9780199214006
- Binding Paperback
- No. of pages432 pages
- Size 245x189x17 mm
- Weight 945 g
- Language English
- Illustrations 29 0
Categories
Short description:
This is the first textbook on the business environment written with postgraduate courses firmly in mind, providing the theoretical rigour and international focus required. Harrison firmly sets the business environment in the context of changes in the global economy, making the book particularly appropriate for international students. The text is also eminently suitable for undergraduate courses which take this approach.
MoreLong description:
This is the first textbook on the business environment written with postgraduate courses firmly in mind, providing the theoretical rigour and international focus required.
The global context of Andrew Harrison's textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. Harrison explores the key issues influencing the environment at different spatial levels, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support students and to ensure they benefit fully from the international content of Harrison's work. The book is packed
with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Harrison includes
opening scenarios to catch the reader's attention, and discussion questions, research topics, and case studies to encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area.
Online Resource Centre
For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
For Students:
Chapter and case study updates
Annotated web links
Updates on research topics
Additional economics and politics support
Table of Contents:
Part One: The Changing Nature of the Business Environment
Introduction to the Business Environment
Appendix to Chapter 1: The Basic Economics of Markets
The Globalization of Business
The Regional Business Environment (Sub-National Regions)
The National Business Environment
The International Business Environment
Part Two: Key Dimensions of the Business Environment
Business Models in Contrasting Cultures
Business Ethics and Corporate Responsibility
Internationalization of Business in a Changing Environment
Markets, Competition and Regulation
Technological Change
International Risk
Key Themes in the Business Environment: Concluding Comments
Part Three: The Geopolitical Context
Towards a New Europe
Contrasting Developments in the Americas
Asia's Economic Potential
Africa's Struggle for Reform
