Business Communication
(with CD)
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Product details:
- Edition number 2
- Publisher OUP India
- Date of Publication 9 August 2012
- ISBN 9780198077053
- Binding Paperback
- No. of pages640 pages
- Size 242x187x28 mm
- Weight 1012 g
- Language English
- Illustrations Over 55 line diagrams and illustrations 0
Categories
Short description:
Business Communication 2e provides comprehensive and in-depth coverage of the concepts and key applications of business communication. The second edition of this text for management students has been revised to reflect recent changes in the business environment and the needs of students.
MoreLong description:
The second edition of Business Communication has been updated with one two new chapters, new sections, new figures and photographs, and appendices. The text material has been restructured to focus on the changes since the last edition. It is now divided into four parts and has 21 chapters.
Beginning with an introduction to the principles of business communication, the book discusses the written aspect of business communication. The third part concentrates on developing oral skills for business and finally the fourth part analyses specific communication needs.
It provides in-depth coverage of the core components of business communication: oral communication, written communication, and group and persuasive communication.
Table of Contents:
Part I: Understanding Business Communication
Nature and Scope of Communication
Non-verbal Communication
Cross-cultural communication (new chapter)
Technology-enabled Business Communication
Part II: Writing Business Messages and Documents
Business writing
Business Correspondence
Instructions
Business Reports and Proposals
Career building and Resume writing (new chapter)
Part III: Developing Oral Communication Skills for Business
Effective Listening
Business Presentations and Public Speaking
Conversations
Interviews
Meetings and Conferences
Group Discussions and Team Presentations
Team Briefing
Part IV: Understanding Specific Communication Needs
Communication across Functional Areas
Corporate Communication
Persuasive Strategies in Business Communication
Ethics in Business Communication
Business Communication Aids
Appendices
Transitional words and phrases
Action words
Interview questions
Common usage errors
Commonly misspelt words
British and American vocabulary
Index
