Branded Heritage and Real Estate
The Making of Urban Value
Series: Routledge Research in Planning and Urban Design;
-
GET 10% OFF
- Publisher's listprice GBP 155.00
-
69 982 Ft (66 650 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 6 998 Ft off)
- Discounted price 62 984 Ft (59 985 Ft + 5% VAT)
62 984 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Taylor & Francis
- Date of Publication 3 September 2026
- ISBN 9781041277637
- Binding Hardback
- No. of pages218 pages
- Size 234x156 mm
- Language English
- Illustrations 132 Illustrations, black & white 700
Categories
Short description:
Branded Heritage and Real Estate presents a bold and timely investigation into the intersection of two powerful forces reshaping our cities today: the financialisation of space and the strategic use of heritage as a vehicle for profit.
MoreLong description:
"
Branded Heritage and Real Estate presents a bold and timely investigation into the intersection of two powerful forces reshaping our cities today: the financialisation of space and the strategic use of heritage as a vehicle for profit.
Heritage can certainly be consumed, but it can be endlessly consumed, because its ageing, unlike ours, is infinite. Regeneration projects that present themselves as “eternal” do not undermine the meaning of history; instead, they align with capital’s objective to continuously renew value in forms that strive for permanence.
Driven by concerns about growing inequality, this book examines how heritage is strategically employed to validate and boost real estate development amid crisis and rising inequality. With London as a central case study, the book probes the rhetoric of ""value"", unpacking the political nature of heritage in urban branding, exclusionary redevelopment, and constructed narratives of authenticity, ultimately revealing its role as a malleable asset within global real estate dynamics.
Essential reading for scholars, practitioners, and students of urban studies, geography, architecture, and cultural politics, this book offers fresh perspectives on the contested meanings of heritage and its intersection with urban inequality and redevelopment.
" MoreTable of Contents:
"
0 Introduction. 1 First We Take London: Where the Relationship Between Real Estate and Heritage is Expanded. 2 Monopoly for Millennials: Where Finance’s Appetites Meet Housing. 3 A Ruin in Reverse: Where Heritage Branding Defines Value. 4 Strangely Familiar: Where The Sanctuaries of Fake Are Granted Absolution. 5 Heritage Reaches New Heights: Where Restitution And Privatisation Are Difficult To Separate. 6 As If People Counted for Anything: Where The Neolib Rhetorics Are Made Useful
" More
