Brand Management
Co-creating Meaningful Brands
- Publisher's listprice GBP 132.00
-
66 805 Ft (63 624 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 8% (cc. 5 344 Ft off)
- Discounted price 61 461 Ft (58 534 Ft + 5% VAT)
66 805 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher SAGE Publications Ltd
- Date of Publication 25 January 2018
- ISBN 9781473951976
- Binding Hardback
- No. of pages416 pages
- Size 232x186 mm
- Language English 0
Categories
Short description:
Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
MoreLong description:
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.
To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite.
The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant.
Suitable reading for students of branding and brand management modules.
More
Table of Contents:
Amazing! Michael Beverland has distilled a great amount of evidence from around the world to produce a clear and succinct text on brand management, with a focus on consumers as co-creator of meanings. The new insights address the brand challenges of our time. This is a remarkable example of relevance for both academics and practitioners.
More
Brand Management: Co-creating Meaningful Brands
Subcribe now and receive a favourable price.
Subscribe
66 805 HUF
