Behavioral Economics for Tourism
Perspectives on Business and Policy in the Travel Industry
Series: Perspectives in Behavioral Economics and the Economics of Behavior;
- Publisher's listprice EUR 175.00
-
72 581 Ft (69 125 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 7 258 Ft off)
- Discounted price 65 323 Ft (62 213 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
72 581 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Elsevier Science
- Date of Publication 1 October 2020
- ISBN 9780128138083
- Binding Paperback
- No. of pages278 pages
- Size 229x152 mm
- Weight 460 g
- Language English 50
Categories
Long description:
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
MoreTable of Contents:
Introduction1. Primer on Behavioural EconomicsCASES: 1. Save More Tomorrow Program for Retirement Planning in the US2. Smarter Lunchrooms Movement3. Making Roads Safer4. Using Behaviorally-friendly Design to Encourage Loan Payoff5. Designing Policy with Happiness in Mind6. Fighting Obesity with Air Miles7. Improving the Likelihood for Enrollment and Graduation of Unprivileged College Students8. Reducing the use of disposable plastic bags in Chicago9. Encouraging Water Conservation10. Nudging companies towards timely tax return registration 2. Tourism and traditional thinking3. Tourism of the (near) future: growing, faster, on-the-go4. Behavior-Smart Thinking for Destinations5. Behavior-Smart Thinking for Tourism Companies6. Challenges and Approaches Using Behaviour-Smart Thinking in 10 Tourism Industry ScenariosCASES1. Behavior-Smart Lowering of Airline Carbon Emissions.Today2. Making Climate Footprint a Factor in Food Choice3. Behavioral Segmentation for Destination Netherlands 20304. Making Sustainability Easy to Follow (Helsinki's Think Sustainably)5. Factory Food-N-Dance: designing the experience with what is good for the traveler in the mind6. Iceland Academy: Traveler Education for Better Experience and Proper Behavior7. Economic Nutrition: Making Economic Impact of Spending Salient8. Gamifying Responsible Travel: Adventure Junky9. Cut Food Waste 2020: An Integrated Effort to Cut Food Waste10. Piloting Behavior-Smart Thinking on Destination Level (Vï¿1⁄2stmanland Region, Sweden)Conclusion
More
