An Alternative Globalization
Global Generations, Cultural Commodities, and Soft Power from East Asia to the World
Series: Youth in a Globalizing World; 26;
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56 637 Ft (53 940 Ft + 5% VAT)
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56 637 Ft
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Product details:
- Edition number 1
- Publisher BRILL
- Date of Publication 18 June 2026
- ISBN 9789004754225
- Binding Hardback
- No. of pages pages
- Size 235x155 mm
- Weight 1 g
- Language English 700
Categories
Long description:
What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigate its reception among global generations.
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