AI-Powered B2B Marketing
Develop AI-Enabled Strategies and Practices for Maximum Impact
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24 365 Ft (23 205 Ft + 5% VAT)
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24 365 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 December 2025
- ISBN 9781398621985
- Binding Hardback
- No. of pages400 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.
MoreLong description:
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?
AI Powered B2B Marketing offers clear, practical frameworks for mid-senior professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders like IBM, American Express, Danfoss and Schneider Electric, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.
You'll learn how to:
- Develop strategic AI-driven frameworks tailored for B2B marketing
- Implement actionable tools for lead generation, nurturing and account management
- Apply principles of ethical AI use within marketing strategies
- Optimize technology selection to align with business objectives
Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.
Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies
