Aesthetic Clinic Marketing in the Digital Age
From Meta to AI
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Product details:
- Edition number 2
- Publisher CRC Press
- Date of Publication 16 April 2024
- ISBN 9780367405182
- Binding Paperback
- No. of pages136 pages
- Size 254x178 mm
- Weight 280 g
- Language English
- Illustrations 17 Illustrations, black & white; 1 Illustrations, color; 17 Line drawings, black & white; 1 Line drawings, color 579
Categories
Short description:
This updated text is the definitive expert user?s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.
MoreLong description:
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user?s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.
This second edition features:
- NEW chapters on hot topics you need to know
- MORE tips, charts, tables, and resources
- UP-TO-THE-MINUTE strategies for success
Table of Contents:
Preface
About The Author
Other publications from Wendy Lewis
Introduction: Evolution of the Aesthetic Market
- Modern Aesthetic Patient Experience
- Business of Branding & Rebranding
- Strategic Primer for Digital Marketing
- Optimizing the Marketing Mothership
- Content Marketing Pearls for Platforms
- Social Media Strategies Revisited
- Now Entering the Metaverse
- Multimedia Communication in Action
- Future Proof Your Practice With AI
Appendix
Glossary of Marketing and AI Terms for Aesthetic Businesses
Index
More
