Advertising Media A-to-Z
The Definitive Resource for Media Buying, Planning, and Research
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14 443 Ft (13 755 Ft + 5% VAT)
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14 443 Ft
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Product details:
- Publisher McGraw Hill
- Date of Publication 16 November 2003
- ISBN 9780071422147
- Binding Paperback
- No. of pages368 pages
- Size 223x152x20 mm
- Weight 467 g
- Language English 0
Categories
Short description:
The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!
Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.
Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:
- Every major term and concept necessary for accurate media planning
- Listings of related terms to allow further understanding of terms and concepts
- URLs for associated websites
- Mathematical formulas with plain-English explanations
- Acronyms listed alphabetically by the acronym itself as well as the expanded spelling
The explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use Advertising Media A-to-Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.
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