Advertising Management
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3 339 Ft (3 180 Ft + 5% VAT)
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3 339 Ft
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Product details:
- Publisher OUP India
- Date of Publication 29 June 2006
- ISBN 9780195678437
- Binding Paperback
- No. of pages736 pages
- Size 241x185x35 mm
- Weight 1075 g
- Language English
- Illustrations 50 line drawings 0
Categories
Short description:
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.
MoreLong description:
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.
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