Advanced Marketing Analytics – Transform Data into Insights
Transform Data into Insights
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32 487 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 March 2026
- ISBN 9781398622876
- Binding Hardback
- No. of pages216 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.
MoreLong description:
This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.
Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing analytics courses or degrees, it supports learners in developing critical data literacy and analytical skills, even with little or no prior coding experience.
This textbook builds a strong foundation across all three key areas of marketing analytics: descriptive, predictive and prescriptive, showing how each contributes to better marketing insight and decision making. It explores no-code to low-code analytical approaches, data preparation, A/B testing, Market Basket Analysis and the integration of AI, machine learning and big data into marketing practice. Understand how marketers use cluster analysis, data mining, visualisation, segmentation and other techniques to understand consumers, optimize campaigns and deliver measurable results.
Learning features include:
- defined learning objectives and practical exercises for structured study
- discussion questions and a key terms and formulae list to reinforce critical thinking
- online resources with PowerPoint slides
Combining academic rigor with industry practice, Advanced Marketing Analytics equips postgraduate students with the analytical mindset and practical tools to turn complex marketing data into strategical, evidence-based insights.
