A Transmedia Archaeology of Film Promotion Online
Horror Ballyhoo and Fantastic Nostalgia
Series: Transmedia; 17;
- Publisher's listprice GBP 125.00
-
59 718 Ft (56 875 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 5 972 Ft off)
- Discounted price 53 747 Ft (51 188 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
59 718 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 3 November 2025
- ISBN 9789463725873
- Binding Hardback
- No. of pages316 pages
- Size 234x156 mm
- Weight 666 g
- Language English
- Illustrations 6 Illustrations, black & white 700
Categories
Short description:
Film websites don’t just promote films, they chronicle backstories, map storyworlds, introduce characters and provide spaces for audiences to congregate. Drawing on media archaeological methods and developing new strategies to investigate this book suggests that film websites are worthy of consideration as cultural artefacts in their own right.
MoreLong description:
At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming the fastest growing sector. Film websites don’t just promote films, they chronicle backstories, map storyworlds, introduce characters and provide spaces for audiences to congregate. Yet as a hybrid of promotion, storytelling and community hub, these sites are ephemeral, and when the promotional work is done, they are often locked, taken down and disappear without trace. This book considers this emerging form: Where have film websites been collected and archived? What forms do these websites take? And how do audiences engage with film websites? Drawing on media archaeological methods as well as developing new strategies to investigate these intriguing media objects, this book suggests that film websites are worthy of consideration as cultural artefacts in their own right.|In Beyond the Screen (2014), Sarah Atkinson describes film sites as ‘new filmic objects’ and an ‘unparalleled cultural form’. This book makes these ‘new filmic objects’ its focus and sets out to discover more about them. The Producers Guild of America’s definition of transmedia practices extends to ‘narrative commercial and marketing roll outs’, so one way these ‘new filmic objects’ can be understood is as a kind of transmedia marketing. However, while there is no shortage of how-to manuals on transmedia storytelling and transmedia marketing, these practices remain under-theorised in the literature. So, this is what this book sets out to do.
MoreTable of Contents:
Acknowledgements, List of Illustrations and Tables, Introduction: First Encounters, Chapter 1: Transmedia: The Archaeology of a Concept, Chapter 2: Transmedia Archaeology: From Principles to Practice, Chapter 3: 404 File Not Found: Where are Film Promotional Websites Archived Online?, Chapter 4: Don't be Evil: An Archaeology of Film Website Fictional Worlds, Chapter 5: An Archaeology of Horror Film Promotion: Hoaxes, Happenings and Hearsay, Chapter 6: An Archaeology of Nostalgia: Audience Encounters with Film Promotion Websites, Chapter 7: Conclusions, Bibliography, Films, TV, Film Websites, and Film Promotional Media, Appendix 1: A Narrative Description of the Flynn Lives Discussion Boards, Index
More
