A Theory of Linguistic Signs
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Product details:
- Publisher OUP Oxford
- Date of Publication 5 November 1998
- ISBN 9780198237952
- Binding Paperback
- No. of pages276 pages
- Size 235x156x16 mm
- Weight 422 g
- Language English
- Illustrations 10 figures 0
Categories
Short description:
What does it mean to drive a Cadillac? What does `cuckoo' suggest about the bird? -- two examples explored in this investigation of the history of language signs and of what philosophers, linguists, and others have had to say about them. Rudi Keller shows how signs emerge, function, and develop in the permanent process of language change. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons and symbols. By assuming no prior knowledge and by developing his argument from first principles, Rudi Keller has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical depth. This is a non-technical book which will interest linguists, philosophers, students of communications and cultural studies, semioticians/semanticists, sociologists, and anthropologists.
MoreLong description:
What does it mean to drive a Cadillac? What does `cuckoo' suggest about the bird? -- two examples explored in this investigation of the history of language signs and of what philosophers, linguists, and others have had to say about them.
Rudi Keller shows how signs emerge, function, and develop in the permanent process of language change. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons and symbols. By assuming no prior knowledge and by developing his argument from first principles, Rudi Keller has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical depth. This is a non-technical book which will interest linguists, philosophers, students of communications and cultural studies, semioticians/semanticists, sociologists, and anthropologists.
... the patient reader will find much to provoke thought and will lead, we expect, to the application of some of the material set out by Keller to more concrete problems.
Table of Contents:
Introduction: Signs in Everyday Life
Part I: Two Notions of Signs
Plato's Instrumental Notion of Signs
Aristotle's Representational Notion of Signs
Frege's Representational Notion of Signs
Part II: Semantics and Cognition
Conceptual Realism versus Conceptual Relativism
Types of Concepts versus Types of Rules
Expression and Meaning
Part II: Sign Emergence
Basic Techniques of Interpretation
Inferential Procedures
Arbitrariness versus Motivatedness
Part IV: Sign Metamorphosis
Iconification and Symbolification
Metaphorization, Metonymization and Lexicalization
Literal and Metaphorical Sense
Rationality and Implicatures
Part V: The Diachronic Dimension
Costs and Benefits of the Metaphoric Technique
The Metaphoric Use of Modal Verbs
The Epistemic Weil
Summary
