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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 22 September 2026
- ISBN 9781032878881
- Binding Hardback
- No. of pages214 pages
- Size 234x156 mm
- Language English 0
Categories
Short description:
Celebrity 'Outsider' Politicians in the Digital Realm: Donald Trump's Online Charismatic Authority considers Trump’s impact on elite level behaviour by analysing how his extremist online political discourses shape communications outputs.
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Long description:
Celebrity 'Outsider' Politicians in the Digital Realm: Donald Trump's Online Charismatic Authority considers Trump’s impact on elite level behaviour by analysing how his extremist online political discourses shape communications outputs.
Celebrity ‘outsider’ politicians like Donald Trump command credibility by establishing themselves through a conjunction of deinstitutionalization, personalisation and parasocial familiarity. To provide a systematic analysis of this phenomenon, the book asks how Trump's celebrity has been utilised to transfer his ‘business assets’ from the ‘field’ of entertainment to the ‘field’ of politics through his populism. It analyses, assesses and explains the significance of Trump’s celebrity personality in shaping the impression management throughout the 2024 Republican Presidential nomination and General Elections processes. Throughout his campaigns it has not been about who Trump is, but it is about what he represented in terms of American supremacism, brash salesmanship and personal narcissism.
Celebrity 'Outsider' Politicians in the Digital Realm will appeal to students, scholars and political practitioners interested in political communication, popular culture and politics.
MoreTable of Contents:
Introduction. Chapter 1 - Celebrity, Digital Democracy and the public sphere Chapter 2: The Celebritization of American Politics and online campaigning in the modern US Polity - methodologies and context Chapter 3: The Social Media Presidency and as a Political Outsider Chapter 4: Political marketing and advertising in the digital domain- The 2024 Presidential campaign case study Chapter 5: Donald Trump 2.0, Elon Musk, Podcasters and Social Media News Influencers - The political content of the Postmodern Celebrity Outsider Presidency Chapter 6: Celebrity Politicians, political efficacy and the democratic deficit Introduction Chapter 7: Post-script Bibliography
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