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Platform Revolution ? How Networked Markets are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Platform Revolution ? How Networked Markets are Transforming the Economy and How to Make Them Work for You

How Networked Markets Are Transforming the Economy and How to Make Them Work for You
 
Kiadó: W. W. Norton & Company
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GBP 14.99
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7 240 Ft (6 895 Ft + 5% áfa)
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Kedvezmény(ek): 5% (kb. 362 Ft)
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A termék adatai:
ISBN13:9780393354355
ISBN10:03933543511
Kötéstípus:Puhakötés
Terjedelem:352 oldal
Méret:209x139x21 mm
Súly:284 g
Nyelv:angol
20
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Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. In cases as diverse as shoes, spices, dating, energy, home appliances and education, this book is the essential guide to unlocking the potential of an economic landscape transformed.

Hosszú leírás:
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.