Marketing and Managing Tourism Destinations
GBP 54.99
Kattintson ide a feliratkozáshoz
| ISBN13: | 9781138897298 |
| ISBN10: | 1138897299 |
| Kötéstípus: | Puhakötés |
| Terjedelem: | 716 oldal |
| Méret: | 246x174 mm |
| Súly: | 1580 g |
| Nyelv: | angol |
| Illusztrációk: | 350 Illustrations, color; 156 Halftones, color; 194 Line drawings, color; 1 Tables, color |
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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
This second edition has been updated to include:
? A new chapter on visitor management that includes a section on crisis and disaster management
? New material on destination leadership and coordination
? New and revised content on digital marketing
? New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
"This textbook constitutes the most valuable resource in the area of destination management and marketing. An excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Its?comprehensive and practical approach makes it an essential resource for scholars and industry practitioners." Marios Sotiriadis, University of South Africa
"Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing.? This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike."? Maree Forbes, Temple University, USA
PART I Introduction to destination management and marketing concepts and roles Chapter 1 The concepts of destination management and marketing Chapter 2 Destination planning Chapter 3 Destination marketing planning Chapter 4 Destination management research Chapter 5 Destination product development Chapter 6 Destination partnerships and team
-building Chapter 7 Destination community and stakeholder relationships and involvement Chapter 8 Destination leadership, coordination and governance Chapter 9 Visitor Management PART II Destination communications and promotions Chapter 10 Destination branding Chapter 11 Destination integrated marketing communications Chapter 12 Digital marketing and ICTs PART III Destination markets Chapter 13 Consumer behaviour, segmentation and market trends Chapter 14 Domestic leisure and VFR travel markets Chapter 15 International pleasure and leisure travel markets Chapter 16 Business travel and business event markets PART IV The future of destination management and marketing Chapter 17 The future of destination management and marketing
