Understanding Visuals in the Life Sciences
Series: Understanding Life;
- Publisher's listprice GBP 14.99
-
7 586 Ft (7 225 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 1 517 Ft off)
- Discounted price 6 069 Ft (5 780 Ft + 5% VAT)
7 586 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Cambridge University Press
- Date of Publication 21 November 2024
- ISBN 9781009232241
- Binding Paperback
- No. of pages232 pages
- Size 179x128x13 mm
- Weight 250 g
- Language English 766
Categories
Short description:
Demonstrating misconceptions regarding the creation and reception of visuals in popular science communication.
MoreLong description:
From photographs to micrographs, from the various types of graphs to fun, interactive visuals and games, there are many different forms in which science can be visualised. However, all of these forms of visualisation in the Life Sciences are susceptible to misunderstandings and misinformation. This accessible and concise book demonstrates the misconceptions surrounding the visuals used in popular life science communication. Richly illustrated in colour, this guide is packed with examples of commonly used visual types: photographs, micrographs, illustrations, graphs, interactive visuals, and infographics allowing visual creators to produce more effective visuals that aspire to being both attractive and informative for their target audience. It also encourages non-specialist readers to be more empowered and critical, to ask difficult questions, and to cultivate true engagement with science. This book is an invaluable resource for life scientists and science communicators, and anyone who creates visuals for public or non-specialist readers.
'Yu's 'close reading' of life science visualizations goes beyond 'understanding' by shining a critical lens on common forms: graphs, photographs, animations, video games, etc. She goes further than applying Tufte's rules for Beautiful Evidence by dissecting authors' intentions to purposely conceal, divert, deceive, misconstrue, and misrepresent, and she embraces practices of open science, transparency, and aesthetics that will help readers experience 'the triumph of interpretation' and empower readers to construct the meaning of heterogeneous, complex data. Her vision is an important counterpoint to the mindless proliferation of chart junk produced by misuse of common software and moves us to embrace communication practices that not only make for better science, but also serve to enhance our appreciation for the importance of maintaining a healthy skepticism of potentially spurious claims.' John R. Jungck, Center for Bioinformatics and Computational Biology and DENIN Delaware Environmental Institute, USA
Table of Contents:
Foreword; Preface; 1. Introduction; 2. Photograph; 3. Micrograph; 4. Illustration; 5. Graph; 6. Interactive Visuals; 7. Infographics; Conclusion; Summary of common misunderstandings; References; Figure credits; Index.
More
Understanding Visuals in the Life Sciences
Subcribe now and receive a favourable price.
Subscribe
7 586 HUF
