Trusted Advertising
How to Harness the Value of Trust in Your Brand
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14 327 Ft (13 645 Ft + 5% VAT)
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14 327 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 February 2026
- ISBN 9781398623552
- Binding Paperback
- No. of pages296 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.
MoreLong description:
Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust in brands is more important than ever in determining consumer choice. Trusted Advertising provides a roadmap for marketers and their agencies to build the trust their brands need for sustained success.
Drawing on the latest research and insights from world-leading sources, Trusted Advertising analyses the issues and provides practical techniques to strengthen brand trust through advertising. It explores how trust is protected and maintained through creatively effective campaigns, as well as how it can be managed across different media channels and tech platforms, including the emerging influencer sector and the use of Gen AI in advertising.
Featuring real-world examples from brands including McDonalds, Tesco and Specsavers, along with insights from organizations including Google, WPP and the Advertising Standards Authority, this book will become every advertiser's go-to-guide for creating trusted, effective campaigns.
