Towards a Cognitivist Understanding of Communication Design
Series: Routledge Research in Design Studies;
- Publisher's listprice GBP 145.00
-
73 384 Ft (69 890 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 7 338 Ft off)
- Discounted price 66 046 Ft (62 901 Ft + 5% VAT)
73 384 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 12 June 2024
- ISBN 9781032202877
- Binding Hardback
- No. of pages232 pages
- Size 246x174 mm
- Weight 660 g
- Language English
- Illustrations 54 Illustrations, black & white; 54 Halftones, black & white 620
Categories
Short description:
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design.
MoreLong description:
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design.
Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science.
This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
MoreTable of Contents:
Introduction Section 1: Communication 1.What designers mean by communication 2. Problems with conventional understanding of communication: The conduit metaphor 3. Towards a cognitive approach to communication design 4. Language and visual language: Grammar and vocabulary Section 2: Design 5. Scoping 6. Ideation 1: Abstraction and schematics 7. Ideation 2: Mapping concepts to physical forms 8. Ideation 3: Conceptual frames 9. Form and meaning: Montage, graphic fusion, and hybridity as strategies to evoke meaning vonstruction 10. Blending webs and multimodal communication 11. Speculative design, UI, AI, and extended cognition
More
