The Strategic Positioning of Academic Libraries
Global Challenges, Local Politics and Strategy Development
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Product details:
- Edition number 1
- Publisher American Library Association
- Date of Publication 22 December 2025
- ISBN 9781783306909
- Binding Paperback
- No. of pages208 pages
- Size 229x152x13 mm
- Weight 454 g
- Language English 697
Categories
Long description:
The Strategic Positioning of Academic Libraries explores academic library trends in higher education and the wider world. By providing a deep understanding of academic library strengths, weaknesses, opportunities, and threats, it will form an essential foundation for effective library strategy formulation and positioning. It examines a highly complex mix of global volatility, campus uncertainty, societal change, evolving perspectives, new pressures, and opportunities for academic libraries. A complete guide to improving the situation of academic libraries and how to advance their positioning in institutions, its chapters cover
the changing higher education environment;
opportunities and threats for academic libraries;
academic library strengths and their implication; and
positioning strategies for successful academic libraries.
Table of Contents:
Introduction
Part I - Positioning Context
Chapter 1 - The Historical Evolution of Academic Library Position and Positioning
Chapter 2 - Positioning Strategy
Chapter 3 - The Global Context: Politics, Economics, Society and Technology
Chapter 4 - The Changing Higher Education Environment
Part II - SWOT Analysis
Chapter 5 - Strengths of Academic Libraries
Chapter 6 - Weaknesses of Academic Libraries
Chapter 7 - Opportunities for Academic Libraries
Chapter 8 - Threats to Academic Libraries
Part III - Position and Positioning Strategies
Chapter 9 - The Position of Academic Libraries Today: Making Sense of Complexity
Chapter 10 - Positioning Strategies for Successful Academic Libraries
Chapter 11 - Academic Library Positioning Toolkit
Conclusion
References
Index
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