The Science of Shopping ? How Psychology and Innovation Create a Winning Retail Strategy
How Psychology and Innovation Create a Winning Retail Strategy
- Publisher's listprice GBP 97.00
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49 091 Ft (46 754 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 4 909 Ft off)
- Discounted price 44 183 Ft (42 079 Ft + 5% VAT)
49 091 Ft
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Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 June 2025
- ISBN 9781398620476
- Binding Hardback
- No. of pages280 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
MoreLong description:
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.
In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark.
Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
