Short description:

This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.

Long description:

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

"Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from working through six volumes. They make clear the ?when, why, and how? of focus groups." 

Table of Contents:

Volume 1. The Focus Group Guidebook - David L. Morgan
Volume 2. Planning Focus Groups - David L. Morgan
Volume 3. Developing Questions For Focus Groups - Richard A. Krueger
Volume 4. Moderating Focus Groups - Richard A. Krueger
Volume 5. Involving Community Members in Focus Groups - Richard A. Krueger & Jean A. King
Volume 6. Analyzing & Reporting Focus Group Results - Richard A. Krueger