The Economics of Network Industries
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Product details:
- Publisher Cambridge University Press
- Date of Publication 8 January 2001
- ISBN 9780521805001
- Binding Paperback
- No. of pages332 pages
- Size 228x152x19 mm
- Weight 459 g
- Language English
- Illustrations 55 b/w illus. 23 tables 0
Categories
Short description:
This book introduces upper-level undergraduates to network economics, the fastest-growing area of industry.
MoreLong description:
This book introduces upper-level undergraduates, graduate students, and researchers to the latest developments in network economics, one of the fastest-growing fields in all industrial organization. Network industries include the Internet, e-mail, telephony, computer hardware and software, music and video players, and service operations in the banking, legal, and airlines industries among many others. The work offers an overview of the subject matter as well as investigations about specific industries. It conveys the essential features of how strategic interactions between firms are affected by network activity, as well as covering social interaction and its influence on consumers' choices of products and services. Virtually no calculus is used in the text, and each chapter ends with a series of exercises and selected references. The text may be used for both one- and two-semester courses.
'The Economics of Network Industries is the first textbook devoted exclusively to the analysis of markets in which the utility of consumers increases with the number of others purchasing the same (i.e. compatible) product.' Managerial and Decision Economics
Table of Contents:
1. Introduction; 2. The hardware industry; 3. The software industry; 4. Technology, advance, and standardization; 5. Telecommunication; 6. Broadcasting; 7. Markets for information; 8. Banks and money; 9. The airline industry: social interaction; 10. Other networks; Appendix A. Normal-form games; Appendix B. Extensive-form games; Appendix C. Undercut-proof equilibria.
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