The Business of Beauty
Gender and the Body in Modern London
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12 647 Ft
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Product details:
- Publisher Bloomsbury Visual Arts
- Date of Publication 30 April 2020
- Number of Volumes Paperback
- ISBN 9781350098503
- Binding Paperback
- No. of pages360 pages
- Size 232x156x22 mm
- Weight 820 g
- Language English
- Illustrations 16 color and 62 bw illus 100
Categories
Long description:
The Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture.
Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty "culturists." Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah "Madame Rachel" Leverson to the elegant showrooms of Eug?ne Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein.
By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike.
Table of Contents:
List of Plates
List of Figures
List of Maps
Acknowledgments
1. Introduction
2. 'Backmewsy' Beauty: Agnes Headman and Aimée Lloyd
3. Upstarts and Outliers: Sarah "Madame Rachel" Leverson
4. Mobilizing Men: Robert Douglas and H.P. Truefitt
5. Professionalizing Perfumery: Eug?ne Rimmel
6. Female Enterprise at the Fin-de-Si?cle: Jeannette Pomeroy
7. From Beauty Culturist to Beauty Magnate: Helena Rubinstein
Epilogue
Appendix I
Appendix II
Notes
Select Bibliography
Index
The Business of Beauty: Gender and the Body in Modern London
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