Starbucks
Series: Corporations That Changed the World;
- Publisher's listprice GBP 44.00
-
22 268 Ft (21 208 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 4 454 Ft off)
- Discounted price 17 815 Ft (16 966 Ft + 5% VAT)
22 268 Ft
Availability
printed on demand
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2
- Publisher Greenwood
- Date of Publication 5 November 2021
- Number of Volumes Hardback
- ISBN 9781440873881
- Binding Hardback
- No. of pages192 pages
- Size 234x155 mm
- Weight 454 g
- Language English 252
Categories
Long description:
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.
Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?
Part of the Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbucks' meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, financial data, and coverage of the COVID-19 pandemic's impact on the company.
Table of Contents:
Acknowledgments
Introduction
Chapter 1 Origins and History of Starbucks
Chapter 2 The Founders and Early Management Team
Chapter 3 The Coffeehouse Experience
Chapter 4 Behind the Blends
Chapter 5 Digital Innovation and Technology
Chapter 6 Social Impact
Chapter 7 Financial Results and Executive Leadership
Chapter 8 Coffee Competition
Chapter 9 Coping with Controversy
Chapter 10 Starbucks and Schultz: Planning for the Future
Timeline
Glossary
Acronyms
Directory of Resources
Bibliography
Index
