Social First Brands
How Modern Brands Create Community, Loyalty, and Growth
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15 177 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 July 2025
- ISBN 9781398621688
- Binding Paperback
- No. of pages272 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
MoreLong description:
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.
In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value.
From understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.
