Selling Hollywood to the World
US and European Struggles for Mastery of the Global Film Industry, 1920-1950
Series: Cambridge Studies in the History of Mass Communication;
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Product details:
- Publisher Cambridge University Press
- Date of Publication 25 April 2002
- ISBN 9780521651561
- Binding Hardback
- No. of pages398 pages
- Size 236x161x31 mm
- Weight 750 g
- Language English
- Illustrations 8 b/w illus. 2 tables 0
Categories
Short description:
This book investigates European efforts to overcome the American film industry's international pre-eminence.
MoreLong description:
The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition throughout the world. Determined to defeat such resistance, the Hollywood moguls created a powerful trade organization that worked closely with the US State Department in an effort to expand the American film industry's dominance worldwide. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. It focuses particularly on Britain, Hollywood's largest overseas market of the interwar years; France, a nation with an alternative vision of cinema; and Belgium, which was entrusted by the Vatican with coordination of the international movement against depravity in films. In contributing to the understanding of American popular culture at home and abroad, this study demonstrates Hollywood's role in orchestrating the American Century.
'This is an important book on the political economy of Hollywood.' John Sedgwick, University of London
Table of Contents:
List of illustrations; Preface; Acknowledgements; Introduction; Part I. The United States: 1. The domestic roots of Hollywood's foreign policy: censorship and corporatism in the formation of the MPPDA, 1921-41; 2. Hollywood and the State department: overseas expansion and America's subversion; 3. The MPAA and the State department: order and autonomy in the postwar world; Part II. Great Britain: 4. Grierson, the documentary spirit and the projection of Britain; 5. The Korda road to riches, recovery and ruin; 6. The age of rank; 7. The US-UK film conflict: the fading dream of mastering Hollywood; Part III. Two Continental Case Studies: Belgium and France: 8. Belgium and the making of an international Catholic film movement; 9. France and resistance to Hollywood: empire, artisans and the state; 10. France and the politics of state intervention; Conclusion; Notes; Selected bibliography; Filmography; Index.
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