Short description:

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, focuses on the new global landscape of public diplomacy that has taken shape in the decade since the first edition.

Long description:

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.

What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1?4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.

Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

"Snow and Cull's handbook has yet provided the most comprehensive resources and insightful guidance for China's upgraded endeavor of public diplomacy under the strategic framework of the Belt and Road Initiative. Compared with the first edition, the current volume has wisely integrated voices from the non-Western world, and has thereby constituted a truly crosscultural conversation of theories and practices between the West and the Rest, and reconstructed PD as a cutting-edge discipline in this post-West, post-order and post-truth era." ? SHI Anbin, Ministry of Education Changjiang Endowment Professor of Global Media Communication, Tsinghua University

"This timely update not only brings public diplomacy into the age of cyber (in)security, but also fully explores the new landscape for public diplomacy after the United States has lost hegemony. The "Global Approaches to Public Diplomacy" section provides an especially useful survey of public diplomacy around the world harnessed for positive goals of engagement and mutual understanding, as well as more sinister goals of increasing power and dominion." ? Cynthia Schneider, Distinguished Professor in the Practice of Diplomacy, Georgetown University

Nancy Snow and Nicholas J. Cull, eds., The Routledge Handbook of Public Diplomacy, Second Edition, (Routledge, 2020). Snow (Kyoto University of Foreign Studies) and Cull (University of Southern California) have performed a great service in compiling the chapters in this welcome second edition of The Routledge Handbook. Compared to its 2009 predecessor, it is more comprehensive and global in scope. Its conceptual approaches and diplomatic actors are more diverse. Contributors are a broader range of older and younger voices, scholars, and practitioners. Following introductions by Snow and Cull, the Handbook?s 45 chapters (too many to list here) divide into six parts that examine core practices, contrasting assumptions and methods, cases that illustrate theoretical concepts, cases that portray country and regional differences, and chapters that explore ethical questions, digital technologies, and innovations in study and practice. Teachers will want to look for chapters to assign that support course topics. Given its content and heft (543 pages), the paperback and eBook editions are affordably priced. As with any compilation of this size, contributions vary in quality and depth. Readers will find arguments that are provocative and evidence based, claims that prompt disagreement and vigorous debate, and subject matter that calls for more research. The Handbook is aspirational and self-described as foundational. Its impressive range of ideas and approaches prompt two evergreen questions. Should we continue to treat public diplomacy as a separate field of diplomatic study and practice? And, given so much effort by so many in this volume and elsewhere, why is diplomacy so under-represented in IR and communications studies?

Table of Contents:

1. Rethinking Public Diplomacy in the 2020s  2. Public Diplomacy Before Gullion: The Evolution of a Phrase  Part 1: The Scope of Public Diplomacy: Key Practices  3. The Spectrum of Listening  4. Cultural Diplomacy  5. Exchange Programs and Public Diplomacy  6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties  7. Public Diplomacy Evaluation  Part 2: Public Diplomacy Applications  8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy  9. Operationalizing Public Diplomacy  10. Communication Logics of Global Public Diplomacy  11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy  12. Crisis and Narrative  13. Country Branding: A Practitioner Perspective  14. The Changing Nature of Nation Branding: Implications for Public Diplomacy  Part 3: Public Diplomacy and Persuasion  15. Tactics of Social Influence for Use in International Conflicts  16. Credibility and Public Diplomacy  17. The Primacy-of-Culture in Influence: A Dissenting View  Part 4: Case Studies in Public Diplomacy  18. The United Nations? Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories  19. Diplomacy and Culture in the European Union Global Strategy  20. A Guide to Gastrodiplomacy  21. Diaspora and Diplomacy  22. The World Expo and Nation Branding  23. UNESCO Approaches to Public Diplomacy  Part 5: Global Approaches to Public Diplomacy  24. Four Seasons in One Day: The Crowded House of PD in the UK  25. German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present  26. Public Diplomacy ? la française  27. Japan?s Public Diplomacy  28. Communicating Confidence: China?s Public Diplomacy  29. Historical Memory and Public Diplomacy: The Case of Russia  30. Australian Public Diplomacy  31. Populism and Public Diplomacy: The Case of India  32. Korea?s Public Diplomacy  33. Israel: Countering Brandjacking  34. The Brazilian Approach to Public Diplomacy  35. Turkey?s Public Diplomacy In Flux: From Proactive to Reactive Communication  36. African Public Diplomacy: Between Deficiences and Potential  37. Public Diplomacy in Latin America: An Emerging Field of Practice?  38. Nation Branding in the Arab World  Part 6: Fresh Perspectives in Public Diplomacy  39. Ethics and Social Issues  40. Digital Public Diplomacy  41. Corporate Diplomacy  42. Exchanges as Good Propaganda  43. Public Diplomacy and Development Communication: Two Sides of the Same Coin?  44. Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy  45. The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After