Reaching the Interactive Customer
Integrated Services for the Digital World
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19 226 Ft (18 311 Ft + 5% VAT)
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19 226 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Cambridge University Press
- Date of Publication 31 March 2003
- ISBN 9780521816700
- Binding Paperback
- No. of pages178 pages
- Size 228x152x14 mm
- Weight 253 g
- Language English 0
Categories
Short description:
Provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers.
MoreLong description:
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
MoreTable of Contents:
1. Information age in the home; 2. The personalization of communication devices; Communication; 3. New sound; 4. New view; 5. Monitoring the home; 6. Balancing act; 7. Road to a new market.
More
