News, Inc.
Brand and Advocacy Journalism Across Media
Series: Routledge Focus on Journalism Studies;
- Publisher's listprice GBP 52.99
-
26 818 Ft (25 541 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 682 Ft off)
- Discounted price 24 136 Ft (22 987 Ft + 5% VAT)
26 818 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 16 June 2025
- ISBN 9781041019114
- Binding Hardback
- No. of pages138 pages
- Size 216x138 mm
- Language English 700
Categories
Short description:
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
MoreLong description:
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
This book considers the rise of brand journalism as it is broadly conceived across multiple genres and media forms, from brand-produced interactive documentaries such as Google?s ?Beyond the Map? to sponsored multimedia features, videos, and podcasts made by news- and non-governmental organizations. Focusing on cases in North America and Europe, Dowling traces the origins of brand journalism and addresses key debates and disruptions brought about by the widespread adoption of the reportorial role by non-profits and corporations. These include journalistic concerns around threats to independence and impartiality and the commodification of reportorial integrity, as well as the reverse perspective in terms of the advertising industry?s adjustment to consumer ad avoidance. This project aims to situate these media products, industrially and culturally, in the context of competition for market share in the digital publishing industry. Ultimately, the study determines how the popularity of branded news content depends on the adaptability of corporate brands in spaces not typically associated with advertising and, in some cases, not yet discovered by competitors.
News, Inc. is recommended reading for advanced students and researchers in fields including Digital Journalism, Public Relations, and Marketing Communications.
MoreTable of Contents:
Introduction: Studios, Advocates, and Brand Practitioners: Journalism Beyond the Newsroom
Chapter 1: The Origins of Brand Journalism: From John Deere to the New Journalism
Chapter 2: The Commercialization of the Multimedia Narrative
Chapter 3: Legacy Media?s Brand Studios: Journalists as Marketers
Chapter 4: ?Every Organization is a Media Organization?: Advocates and NGOs as Publishers
Conclusion: The Future of Brand and Advocacy Journalism in the Digital Age
Index
More
