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  • Metaphor: A Practical Introduction

    Metaphor by Kövescses, Zoltan;

    A Practical Introduction

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 19.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        9 550 Ft (9 095 Ft + 5% VAT)
      • Discount 10% (cc. 955 Ft off)
      • Discounted price 8 595 Ft (8 186 Ft + 5% VAT)

    9 550 Ft

    Availability

    Out of print

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher Oxford University Press
    • Date of Publication 21 February 2002

    • ISBN 9780195145113
    • Binding Paperback
    • No. of pages320 pages
    • Size 234x155x20 mm
    • Weight 426 g
    • Language English
    • Illustrations numerous figures
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    Short description:

    Metaphor is an accessible introduction to current thinking on metaphor, suitable for undergraduates and non-specialists. It explains key ideas on metaphor and supplies a coherent overview of the last twenty years of research and its effects on our understanding of language, culture, and mind. As with metaphor itself, its target market extends to cognitive science, theoretical and applied linguistics, English psychology, communications, literature, rhetoric and other areas.
    This book is a much needed primer that will be indispensible as a classrom text and to the general reader.

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    Long description:

    This clear and lucid primer fills an important need by providing a comprehensive account of the many new developments in the study of metaphor over the last twenty years and their impact on our understanding of language, culture, and the mind. Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, Kövecses outlines the development of "the cognitive linguistic theory of metaphor" by explaining key ideas on metaphor. He also explores primary metaphor,
    metaphor systems, the "invariance principle," mental-imagery experiments, the many-space blending theory, and the role of image schemas in metaphorical thought. He examines the applicability of these ideas to numerous related fields.

    ... provides a highly focussed, empirically up-to-date, and didactically exemplary introduction to the field.

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