Managing Tourism Enterprises ? Start?up, Growth and Resilience
Start-up, Growth and Resilience
- Publisher's listprice GBP 36.75
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18 599 Ft (17 713 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 860 Ft off)
- Discounted price 16 739 Ft (15 942 Ft + 5% VAT)
18 599 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher CABI
- Date of Publication 25 January 2023
- ISBN 9781789249422
- Binding Paperback
- No. of pages256 pages
- Size 244x172x20 mm
- Weight 626 g
- Language English 544
Categories
Short description:
Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.
MoreLong description:
Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.
The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations.
This book describes and includes essential business planning and teaching tools, such as:
? The feasibility analysis, marketing plan, and strategic planning tools.
? Lecture slides for each chapter.
? Case studies with discussion questions.
This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
Managing Tourism Enterprises ? Start?up, Growth and Resilience: Start-up, Growth and Resilience
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