Managing the Smart Revolution in Tourism Firms ? Innovation and Value Creation in the Era of Data
Innovation and Value Creation in the Era of Data
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23 913 Ft (22 774 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
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23 913 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher CABI
- Date of Publication 12 April 2023
- ISBN 9781789249316
- Binding Paperback
- No. of pages360 pages
- Size 244x173x23 mm
- Weight 860 g
- Language English 565
Categories
Short description:
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
MoreLong description:
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways.
The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications.
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents:
? Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years
? Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter
? Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind
? Features full colour figures and photographs
The book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology
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