Kotler On Marketing
How to Create, Win and Dominate Markets
- Publisher's listprice GBP 14.99
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7 586 Ft (7 225 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 15% (cc. 1 138 Ft off)
- Discounted price 6 448 Ft (6 141 Ft + 5% VAT)
7 586 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Simon & Schuster UK
- Date of Publication 20 August 2001
- Number of Volumes Paperback - Trade paperback (UK)
- ISBN 9780684860473
- Binding Paperback
- No. of pages272 pages
- Size 234x153 mm
- Weight 407 g
- Language English 0
Categories
Short description:
The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.
MoreLong description:
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
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Kotler On Marketing: How to Create, Win and Dominate Markets
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