Japan's Motorcycle Wars
An Industry History
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Publisher UBC Press
- Date of Publication 1 January 2009
- ISBN 9780774814546
- Binding Paperback
- No. of pages324 pages
- Size 229x159 mm
- Weight 460 g
- Language English
- Illustrations 1 map, 4 charts, 28 tables, and 37 b&w photos 0
Categories
Long description:
For decades the crown jewels of Japan?s postwar manufacturing industry, motorcycles remain one of Japan?s top exports. Japan?s Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today.
Jeffrey Alexander brings a wealth of information to light, providing English translations of transcripts, industry publications, and company histories that have until now been available only in Japanese. By exploring the industry as a whole, he reveals that Japan?s motorcycle industry was characterized not by communitarian success but by misplaced loyalties, technical disasters, and brutal competition.
MoreTable of Contents:
Acknowledgments
Introduction: Why the Motorcycle?
1 Japan?s Transportation Revolution, 1896-1931
2 Motorcycle and Empire: A Study in Industrial Self-Sufficiency
3 Know Your Customers: Designing Products for an Impoverished Postwar Market
4 Know Your Competitors: Finding a Niche in a Crowded Manufacturing Field
5 The Rise of the Big Four
6 Bitter Realities: Going Bankrupt in Japan
7 Sales versus Safety
Appendices
Notes
Glossary
Bibliography
Index
More
