Introduction to Sport Marketing
Series: Sport Management Series;
- Publisher's listprice GBP 55.99
-
28 336 Ft (26 987 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 834 Ft off)
- Discounted price 25 503 Ft (24 288 Ft + 5% VAT)
28 336 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 3
- Publisher Routledge
- Date of Publication 29 March 2024
- ISBN 9781032488943
- Binding Paperback
- No. of pages418 pages
- Size 246x174 mm
- Weight 844 g
- Language English
- Illustrations 44 Illustrations, black & white; 44 Line drawings, black & white; 37 Tables, black & white 709
Categories
Short description:
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
MoreLong description:
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today?s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ?sportwashing? and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.
This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
MoreTable of Contents:
1 Sport marketing introduction
2 Sport markets
3 Sport consumers
4 Sport marketing opportunities
5 Sport marketing strategy
6 Sport products and branding
7 Sport pricing
8 Sport distribution
9 Sport promotion
10 Sport sponsorship
11 Sport services
12 Sport digital marketing and social media
13 Sport marketing implementation and control
Appendix
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