ICRP Publication 150: Cancer Risk from Exposure to Plutonium and Uranium
Series: Annals of the ICRP;
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107 293 Ft
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Product details:
- Edition number First Edition
- Publisher Corwin
- Date of Publication 12 July 2022
- ISBN 9781529795981
- Binding Paperback
- No. of pages152 pages
- Size 254x177 mm
- Language English 0
Categories
Short description:
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
MoreLong description:
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Table of Contents:
Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue
