How Social Media has Transformed Journalism
The Guardian?s Digital Turning Point and Its Aftermath
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Product details:
- Publisher Palgrave Macmillan
- Date of Publication 16 June 2025
- Number of Volumes 1 pieces, Book
- ISBN 9783031875137
- Binding Hardback
- No. of pages240 pages
- Size 210x148 mm
- Language English
- Illustrations 1 Illustrations, black & white 700
Categories
Short description:
This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the social media era. Drawing on interviews with Guardian journalists, Papanagnou demonstrates that the major change that social media effected on journalism has been the inculcation of journalists with the logic of branding. Journalists now actively brand themselves and their organisations as authoritative voices on public affairs; they emphasise their expertise in the stories they share across platforms, leveraging their reputations to establish credibility and connect with like-minded audiences.
Ultimately, the author argues that the turn to branding represents a pragmatic solution to the problem that social media companies posed for journalism. By embracing networking technologies, journalists and their organisations have become increasingly tethered to big-tech. And, lacking the immense technological and financial resources of the digital platforms, news brands and their journalists have sought to counteract this dependency by wielding the power of their journalistic reputations.
Vaios Papanagnou is Assistant Professor of Communication and Media Studies at the American University in Dubai. His research focuses on digital journalism, social media, and the cultural dynamics of contemporary media.
MoreLong description:
This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the social media era. Drawing on interviews with Guardian journalists, Papanagnou demonstrates that the major change that social media effected on journalism has been the inculcation of journalists with the logic of branding. Journalists now actively brand themselves and their organisations as authoritative voices on public affairs; they emphasise their expertise in the stories they share across platforms, leveraging their reputations to establish credibility and connect with like-minded audiences.
Ultimately, the author argues that the turn to branding represents a pragmatic solution to the problem that social media companies posed for journalism. By embracing networking technologies, journalists and their organisations have become increasingly tethered to big-tech. And, lacking the immense technological and financial resources of the digital platforms, news brands and their journalists have sought to counteract this dependency by wielding the power of their journalistic reputations.
MoreTable of Contents:
Chapter 1: The influence of social media on journalism’s transformation.- Chapter 2: Journalism between continuity and change.- Chapter 3: Journalism as discursive practice.- Chapter 4: Justifying the autonomy of journalism.- Chapter 5: Evaluating the worth of journalists.- Chapter 6: Journalists and others: qualification of relations.- Chapter 7: Conclusion.
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