Short description:

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation.

This particular project is designed to develop health promotion communication interventions.

Long description:

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions from a multicultural perspective and provides unmatched opportunities to focus on the dynamics of a multicultural community as they affect health communication interventions.

Table of Contents:

PART ONE: CONCEPTUAL FRAMEWORK
Changing Health Needs - Snehendu B Kar, Rina Alcalay with Shana Alex
The Imperative for a Multicultural Paradigm
The Emergence of a New Public Health Paradigm in the United States - Snehendu B Kar, Rina Alcalay with Shana Alex
The Evolution of Health Communication in the United States - Snehendu B Kar, Rina Alcalay with Shana Alex
A Multicultural Society - Snehendu B Kar, Rina Alcalay with Shana Alex
Facing a New Culture
Communicating with Multicultural Populations - Snehendu B Kar, Rina Alcalay with Shana Alex
A Theoretical Framework
PART TWO: HEALTH COMMUNICATION IN HIGH-RISK MULTICULTURAL POPULATIONS
Childhood Unintentional Injury Prevention - Deborah Glik and Angela Mickalide
Multicultural Perspectives
The Usefulness of the 'Health Diary' - Karen Thiel Raykovich, James A Wells and Clifford Binder
Findings from a Case Study of Six Healthy Start Sites
Parent-Child Communication in Drug Abuse Prevention among Adolescents - Gauri Bhattacharya
The Effectiveness of Peer Education in STD/HIV Prevention - Donald E Morisky and Vicki J Ebin
Health Communication for HIV Risk Reduction among Homeless Youth - Lisa A Russell
The Community as Classroom - Len Levy Storms et al
A Health Communication Program Among Older Samoan and American Indian Women
Health Communication Campaign Design - Robert A Bell and Rina E Alcalay
Lessons from the California 'Wellness Guide' Distribution Project
PART THREE: EVALUATION OF HEALTH COMMUNICATION IN MULTICULTURAL POPULATIONS
Evaluation of Multicultural Health Communication - Snehendu B Kar, Rina Alcalay with Shana Alex
Lessons Learned and Implications - Snehendu B Kar, Rina Alcalay with Shana Alex