Digital Business
Navigating the Digital Landscape and Thriving in the Digital Economy
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80 976 Ft
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 5 August 2025
- ISBN 9781032672434
- Binding Hardback
- No. of pages298 pages
- Size 246x174 mm
- Language English
- Illustrations 14 Illustrations, black & white; 14 Line drawings, black & white; 11 Tables, black & white 700
Categories
Short description:
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.
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Long description:
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends.
This work begins by examining the rise of digital business and the disruption it caused within traditional industries. Chapters then delve into key topics such as building a digital business strategy, designing a strong online presence, e-commerce, digital marketing, data analytics, cybersecurity and more. Written in a clear and accessible style, the author provides real-world examples to illustrate how successful companies have leveraged digital technologies to drive growth and achieve their business goals. Each chapter features case studies, learning objectives and key discussion questions to augment student learning.
This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics. It will also be valuable reading for reflective practitioners in the industry.
This book is accompanied by online resources including PowerPoint slides, an instructor's manual, a test bank of questions, and worksheets for each chapter, providing instructors with the necessary tools to keep their courses up to date, engaging, and effective in preparing students for the ever-changing digital business landscape.
MoreTable of Contents:
1. The Rise of Digital Business: An Introduction 2. Understanding Digital Business Models 3. Digital Transformation and Innovation 4. Building a Digital Business Strategy 5. Digital Marketing: Reaching and Engaging Your Target Audience Online 6. Creating a Strong Online Presence: Website Design and Development 7. E-commerce: Selling Online and Maximizing Sales 8. Data-Driven Decision Making: Analytics and Insights for Digital Business 9. Business Sustainability 10. Cybersecurity: Protecting Your Digital Business 11. Building a Digital Team: Hiring and Managing Talent for a Digital World 12. Impact of Artificial Intelligence on Business and Society 13. Digital Ethics 14. The Future of Digital Business: Emerging Technologies and Trends to Watch
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